With all of the excitement of the internet becoming a true multimedia resource, advertisers are finding ways to get in front of highly fragmented market segments. Jupiter Research has some figures distributed through this article. It recognizes that "much of the video inventory (currently) online is haphazardly placed and users have not developed predictable viewing habits".And, the Wall Street Journal is starting a series to chronicle the health of this trend as it matures. The first installment focuses on how the major TV producers are honing in on internet audiences. They have also provided a very well done overview, called Moguls of New Media, which examines several popular new productions, suggesting raw internet-delivered materials might become vehicles for the stars of the future.
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