In a presentation in Australia, a Google executive says they didn't see YouTube coming. They were focused on selling premium content and didn't realize how much stuff people wanted to see that was created by other users.
I certainly buy that, but are traditional TV and internet video complimentary? Google says they are, and are partnering with content providers. Maybe I'm cynical, but I sense the two worlds will merge quickly.
Google's ability to make money from ads produced worldwide and displayed on content produced worldwide will move from computer screens to internet-enabled TV screens. Traditional TV will eventually use the same systems to create programming that Google is pioneering with users.
That's the big shift.
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