On the heels of its deal with MTV, Google will now place ads across all Fox properties, including myspace.com. If traffic stays on target, Variety reports the deal promises at least $900 million to Fox, and possibly over $1 billion.
"As major media congloms move aggressively onto the Web, partnering with them is a key factor in Google's growth. While its Video Store has thus far failed to line up nearly as much TV content as competitor iTunes, deals with Viacom and Fox show that it is moving aggressively to link its ad sales network to the huge amount of content media companies are putting on the Web."
If you can't beat 'em, join 'em!
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