Wednesday, August 09, 2006

Google gets serious... again


Today, Google sent out a notice to everyone who has posted materials to Google Video. Their new "terms and conditions" for participating in their upload program squarely positions the company as a publishing partner for anyone producing moving image materials and seeking to distribute them over the internet.

Basically, you can embed what you upload to your blog or web pages, and give Google the right to similarly distribute your videos through other sites. If your videos generate revenue by either a sale price or ads being displayed alongside them, you get 70% of that revenue (with some possible adjustments).

WOW. Certainly this is a completely different approach from "video sharing". Hosting is free, distribution/bandwidth/streaming is free. Each video can be picked up and placed on other sites, and the same rules apply.

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