Today's article in the New York Times brings to mind an emerging trend, particularly when forcasting the merging of magazine properties with TV distribution via the internet. Magazines have access, and the internet has distribution. Roger McNamee led a team of investors in acquiring a reported 40% of Forbes for between $250 and $300 million.
"...it was clear from talking with Mr. McNamee that his group was buying into a Web site with a magazine attached, as opposed to the other way around. Forbes.com had 10 million unique visitors worldwide, a very robust number, in June, according to comScore Media Metrix."
Bono is one of six partners in Elevation, which raised $1.9 billion within the last 2 years. This is their first media investment.
"Mr. McNamee said that Forbes’s edge over its competition in the digital realm was very real, in part because the family came to understand the nature of opportunity on the Web more quickly than its competitors."
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