A SF Chronicle article shows where professional "news coverage" ends and amateur videos begin. With a billion cell phones in distribution, most capabable of video capture, what will TV networks do to "cover the story" with the immediacy of what amateurs can produce? And, will newspapers become the new editing desk, pointing users to newsworthy videos posted by amateurs? Indications will come from where advertising dolloars go. Maybe the predictions concerning the death of newspapers have been premature, again?
The Wall Street Journal points out that major search platforms like MSN, Yahoo and Google might be the default hubs for video stories. In it's series on Internet video it mentions that expectations are running high:
"Demand is so strong for video ads -- typically 15- or 30-second spots that run before or during an online video -- that prices are now on a par with TV. The average cost of reaching 1,000 Web viewers, the standard TV-ad-pricing measure, is about $25 to $30, about the same as a 30-second ad on ABC's hit show "Desperate Housewives" for the fall season, according to a media buyer.
"Advertisers say there aren't enough ad spots to go around."
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