Google syndicates MTV video through AdSense

Moving in an entirely new direction, Google will enable blogs and websites to carry MTV videos (and collect a portion of the ad revenue generated with each play). A new twist, to be sure, and one which sparks green pastures once again for Google.

The Washinton Post story contains this snippet:

"The revenue-sharing idea, which is set to launch later this month, piggybacks off of Google's already popular AdSense program, which allows Web site owners to cash in on their popularity by running ads on their sites that are placed there by Google. In the case of the MTV deal, every time someone clicks to watch a video off blogger's site, the blogger will get a cut of the advertising revenue made.

"In exchange, MTV expands its online audience and Google increases traffic to its video site, the companies said.

"This gives us access to top video content, plus a new source of revenue for our content partners," said David Eun, vice president of content partnerships for Google."