John Markoff typically gets things right. Here's his view of the shift to internet-based TV in the New York Times.Here's a snippet:
Microsoft has an early lead in offering IPTV technology both to the industry and to consumers, but at the electronics show this year Intel showed significant independence and introduced its own software features including digital video recording abilities with its ViiV platform.
Both companies, however, are trying to change the nature of television by making it possible for small start-ups to compete with giant networks by making available content that has never before been able to reach a global audience.
One such company is International Television Networks Inc. of Laguna Niguel, Calif. It recently struck an agreement with the National Lacrosse League to broadcast all of the league's games as well as customized player descriptions.
The company has adopted a strategy of making video content available for specialized markets, which was previously not possible using traditional television broadcasting technology.
"I can do everything a cable company can do," said David Koenig, the company's founder and chief technology officer, "but I will have 100,000 channels."
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