How broadcasters bring their content onto the Internet poses issues that strike to the core of their operations. This article gives broadcasters an overview of a multiplatform media lifecycle.A snippet: How do broadcasters adapt?
Disruptive transition of this magnitude challenges broadcasters to insure that they are not backed into a corner. All potential revenue models must be anticipated. It is not a question of implementing IPTV, content download capability or targeted advertising, but how to engineer the infrastructure, production processes and distribution methodologies to optimize the efficiency of the media lifecycle, minimize cost and time, create the most compelling content and thereby derive maximum profit.
And this Broadcasting and Cable article looks at the dollars behind the bets being made today.A snippet:
“We are now investing in new media and beginning to affect the DNA structure of our organization,” says Huntsberry (of NBC U). “How do I license content to hundreds of on-demand customers around the globe who want to do business with me? I can walk away from them and only deal with the top 10 big ones, or change my processes whereby I can do business with the bulk of them, collect my money faster and be able to go into business with more people.”
No comments:
Post a Comment