Vive Network - Cross Channel Multimedia Online Advertising is making a good thing even better by bringing video ads to blogs.
Click on the image to see an example.
According to Vive, the criteria used to determine a blog's worthiness include its quality and content, the target profile of the blog's audience, relevancy match with advertisers' needs, and blog traffic and impressions.
The company designed a system so that bloggers, once approved, only need to copy and paste a few blocks of HTML for targeted video ads to begin appearing.
Vive is currently in beta with a number of bloggers and advertisers and during the next several weeks hopes to make it available to the general public.
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