Sun CEO comes clean, via podcast

This is hot. Not that it's a cool video, or a nice embedded player, or even a great interview. It's hot because it's a CEO of a major corporation speaking directly to the world.

Sun CEO Jonathan Swartz blogs! What's more, he gives great interviews to Robert Scoble. Why doesn't the Wall Street Journal do interviews like this? Or the Chronicle, the Times, the Economist? Wait, maybe they should just syndicate Scoble and other "trusted correspondents". Now you see?

If creative journalists can be discovered on their own, without affiliation, they become even more valuable. Robert Scoble is truly a star, illuminating what "bottom up" media is all about.