Monday, January 15, 2007

Netflix downloads... the beauty of subscription revenues


With Netflix's new streaming service, the New York Times suggests a period of growth for the company. For an $18 a month subscription, users can watch 18 hours of video, starting and stopping movies as much as they like. It reminds me of the AOL subscriptions that poured in during the 90s. Most people never used the time they had allotted to them, but payed for the access anyway. Sounds like NetFlix will grow handsomely.

NetFlix now gets nearly a billion dollars a year from over 6 million subscribers. They are partners with the major movie studios, they rent HD DVDs, and now they offer freedom to download with subscriptions. Nice move. Only 1,000 movies will be available at first, but that is quite a selection.

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