National Semi Makes iPod Standard Issue according to Internet News. To me, this is the starting point: the iPod as a lure to get people to use iTunes for more than entertainment.
From the story:
National Semi spokesman Jeff Weir said his company has very real productivity expectations. He notes that half of the employees work in chip fabrication and test facilities where they aren't near a PC.
"They aren't checking emails from management all the time," said Weir. "This is another method for us to communicate information to employees, whether it's corporate speeches from the CEO, flash podcasts or new product snippets. It will all be available on iTunes for them to view at their leisure."
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