Ripple Training has produced a couple of nice video segments on this. This 6min episode (it's 25 MG so you might want to "right click" as "save as..." to your hard disk) covers the tools and steps needed to publish through iTunes. Or, just subscribe to their feed via iTunes as they suggest.
They talk about moving appropriately formatted movies into .mac directories (for Mac users only, of course) and box.net (platform independent). Once files are on the web, they talk about creating RSS feeds using Casteasy and Feedburner. From here, iTunes (and FireAnt) users can subscribe to your feeds.
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