Selling golf gloves using podcasts, H&B has discovered a great way to monetize video over the internet. The story behind the podcasts has just been published, and it accurately reflects my own experience. Here's a snippet:"The company is excited by the potential of the podcasts to increase sales and to develop closer ties with customers"... The golf shows, which have been downloaded about 15,000 times from viewers in 24 countries, invite readers to e-mail H&B with comments and suggestions. That not only helps the maker of Louisville Slugger bats provide the type of shows that customers want, "but we're also getting ideas about products."
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