Monday, October 09, 2006

YouTube closes deals with Big Media, Google

What a week. With all the talk about videos through iTunes, Google, etc, YouTube comes out as the rose. Variety reports:

* YouTube to be acquired by Google for 1.6 billion

* CBS pacted with YouTube to provide daily short-form content from its entertainment, news and sports networks. Net will sell advertising around its videos and split the revenue with YouTube. In addition, CBS will use new technology, expected to launch later this year, from the Netco to identify user-uploaded content that violates its copyrights and will then decide whether to ask YouTube to take it down, or to keep it up and split revenue from related ads.

* Sony BMG Music Entertainment and Universal Music Group signed content licensing, revenue-sharing deals to put portions of their musicvideo catalogs on YouTube, along with other special video content. Both will also, like CBS, take advantage of YouTube's new technology to strike or make money from copyright-violating content uploaded by users. Warner Music already has a similar deal with YouTube.

* Sony BMG and Warner Music signed content distribution, revenue-sharing agreements for their musicvideos on Google Video. In addition to making money from ads on the search giant's video section, they will take advantage of its new syndication technology to put their videos on other Web sites, along with ads. They also will use Google technology to let users access some of their content to create their own musicvideos and will get a cut of related ad revenue.

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