So much value from events can't easily be presented in press releases, white papers or brochures. This page from HD Expo illustrates how video can capture the value and communicate effectively in an "always on" environment. The videos were shot last year. HD Expo opted to stream the video, which is nice but more expensive than podcasting or delivering via video blog "fast start" practices.
I expect other events to produce and distribute video highlights. The Stanford Professional Publishing Course did it this way, showing you don't have to be a huge show to deliver the experience through video.
Makes you want to sign up for their upcoming events, doesn't it?
No comments:
Post a Comment