Fortune predicts growth

The big picture Forget the dire predictions: The U.S. entertainment and media market is still strong. 2005 (billion) 2009 projected (billion) TV distribution: Subscriber fees paid to cable and satellite networks $90.3 $109.0 TV networks: Advertising revenues of broadcast and cable networks $57.3 $73.2 Filmed entertainment: Box office, DVDs $37.2 $48.1 Total $184.8 $230.3

The transformation is underway, although it will take years to unfold. We are a media society. Our kids wear what they see on TV, we build workplaces and retail environments that look like movie sets.

This article, part of a multi-part feature in this month's Fortune magazine, looks at how Hollywood movies and TV content is changing. It pays no attention to media ditributions into retail, workplace, and educational environments.

The numbers are still huge: and you can double the figures to come up with a world wide market size.

So, the question becomes: where do "the studios" end and "user generated content" begin?

This blog has highlighted changes in technologies and process that enable media production and distribution outside the studio process. These trends will only continue. Ultimately, users will find the content that interests them, and they will deliver it to their viewing environment of choice. The financial ramifications of this are huge.

So, if you own a chain of movie theatres, your business will become more efficient, displays in retail stores will become more flexible, and students will learn from the best teachers in their chosen discipline.

Will we still watch TV and movies? Looks like we will.