Sunday, August 26, 2007

Blogger Draft takes video

Now that Google has removed Google Video in favor of its YouTube brand, it is making moves in the authored content area. While the line between "video sharing" and "video publishing" might be thin in some cases, the new version of Blogger (currently in beta at Blogger Draft) reveals significant differences.

Blogger Draft enables Google to test out new technologies. Right now, it has a video upload and distribution system that leverages Adobe Flash 9 (with h.264 support). Videos are uploaded as media enclosures, so the blog is automatically a feed (Google's Feedburner service is nicely bolted in as well). The resulting videos can be played onscreen (in their Flash wrapper), and also downloaded as .mp4s for use on iTunes, Apple TV, the iPhone, etc.

There is currently no support for audio files.

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