From the Media Post "Just An Online Minute" blog...
"While some entertainment companies continue to complain about video-sharing sites, at least one, CBS, isn't griping today. Several weeks ago, CBS began uploading clips of its shows such as "Survivor," "CSI" and "Late Show with David Letterman," to YouTube.
In total, CBS has placed more than 300 clips on the site--and has seen ratings increase as a result. The company said that "Letterman" has drawn 200,000 new viewers--a 5% increase, while "The Late Late Show with Craig Ferguson" has increased its viewership by 100,000, or 7%, according to CBS and YouTube.
The conclusion is obvious: Web users viewed clips on YouTube, became fans, and then started watching the broadcast versions."
Statements like this, along with reader responses, never had the "play" they get now.
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