The new paradigm, embedding videos through syndicated feeds, blogs, emails, etc, now is being tracked. The Viral Video Chart feed is updated daily. It crawls the internet, looking for embedded videos, and then tabulates what's being distributed. Right now, it's a bunch of humorous clips that people "just have to show" their friends.
I predict the site will be a "must see" within media companies. From their "blurb":
"How big are the biggest viral videos?
"Big. The most viewed video on YouTube is currently The Evolution of Dance, which was watched by 10 million people during April 2006 and has now been viewed over 30 million times. The guy doing the dance medley, Judson Laipply, is now not merely a motivational speaker from Cleveland, Ohio, but an internet superstar.
"This is why ad agencies wet their pants. Imagine reaching 30m people for the cost of a round of drinks in your favourite watering hole? Rarely happens, though. While some agency work is pretty good, most of it is staggeringly awful."
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