Saturday, July 08, 2006

Publishing lessons migrating to internet video

Online Video -- Moving Forward..? points out that TV networks are getting publishing lessons. Whether they pay attention or not doesn't matter, someone will. Among the lessons pointed at in this post about a NY Times article about a sitcom called "Nobody's Watching" that got posted on uTube and now has 300,000 views:

"Publish first, ask questions later". What good is market research if, for the cost of a full survey, you can publish a project and get real feedback?

"Small is beautiful". A publication might have an audience of a few thousand, but that audience might become so vested in the production as to actually transcribe episodes so others can more easily find it via search engines. (Corellary: some books you can't kill, the audience won't let you).

So, "let Frank think so you don't have to". Check the comments under the video, and note that he inserts an ad/buy page at the end of each viewing. I wonder what kind of yield he's getting so far?

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