Now Google is offering "Click to play" video ads via it's AdSense network.
Don't you just love how Google makes everything seem easy? Video is a very powerful medium, but has been incredibly expensive to distribute. Google senses that their advertising distribution mechanism might encourage more advertisers to embrace video:
"But, you may say, video is only for big branding oriented advertisers. We beg to differ. This feature makes video ads much more accessible to all advertisers. Now, an owner of a small bed & breakfast in Lake Tahoe can put a video tour of his beautiful chalet right next to an article that talks about skiing the epic slopes of Squaw Valley".
No comments:
Post a Comment