Friday, March 10, 2006

The light of day

American Airlines subpoenas Google, YouTube

The popularity of the internet has been due in part to "anonymous participation" (remember the "on the internet, no one knows you're a dog" joke?). Video changes that. This action by American Airlines is just the tip of the iceberg. How many amateur video producers have obtained signed releases from everyone in their works? They better learn how, and services need to evolve that support better record keeping. The video linked to this posting is not the one cited by United Airlines, but I wonder if those involved have signed releases?

The trend will be towards transparency here, in my opinion. Some contributors will continue to practice under the shroud of darkness, of course, but the sourcing of video content via the internet will have to develop practices for authenticating and authorizing materials. American Airlines and other enterprises have large training libraries and innovative ways they can deploy internet video resources. They need to know it is safe to do so.

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