Participartory journalism is rising in various forms, and ABC has now started to ask viewers to submit materials.
This reflects a movement that is evolving beyond "reality TV" productions into lots of new productions targeting niche audiences. For example, Bravo TV now reports on "viral videos".
"It's almost as if networks have cheap labour now for creating new shows and concepts," said Tim Hanlon, senior vice president of Starcom Mediavest Group, a Chicago-based advertising agency.
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